My comment is slightly rhetorical. "Bad management" and/or "misplaced company values" are the answers, and they're exactly my point. Apple has lost touch with the perfectionism that made it so wonderful.
I think perhaps Tim Cook doesn't realize that Apple didn't create all this emotional loyalty from artists just by having pretty boxes and wallpaper, but by cultivating a kindred spirit with them. And to do that, you have to actually care about the quality of your work on a fundamental level.
I think perhaps Tim Cook doesn't realize that Apple didn't create all this emotional loyalty from artists just by having pretty boxes and wallpaper, but by cultivating a kindred spirit with them. And to do that, you have to actually care about the quality of your work on a fundamental level.