I’d really want to check the sources on that to see the methodology. I’m in different spaces so it could be different here but that’s pretty much the polar opposite of what I’ve seen – people use social media or web searches, and hit the App Store only when pushed with a hefty drop-off rate. I’ve heard that this is very different for a few categories like games, which makes sense, and I think a key part is how well you can sell the benefits to the user: games, Uber, etc. have a pretty clear benefit but it seems like installing an app is seen as committing to some kind of ongoing relationship.