I agree, but it's also worth noting sometimes the opposite can be true and it's more helpful for some people who don't want to smoke to drop the "ex-smoker" "quit" and similar language and start saying things like "I am not smoking at the moment" instead. It takes the pressure off and makes it seem like less of an all-or-nothing thing. And also means if you do mess up and have a cigarette, you've not failed, you've just had a cigarette and now you can go back to not smoking.

Not posting this to be contrarian, just on the off chance there's anyone reading this whose trying to quit and is looking for a new angle to try. If you can't quit, don't quit. Just don't smoke. This is what finally worked for me.