There are a lot of really great products that simply cannot be built by a scrappy startup, and require the ginormous scale of a place like Amazon to pull off.
Not only for deep funding pockets, but also for existing relationships. Say you had an idea that would dramatically improve online retail - you can either develop a white-box solution and try to shop it around (and have them clone it out from under you), or you can build your own online retail empire (good luck), or you can join one.
It's part of what got me to stick around AMZN as long as I did. Myself and some colleagues were very much of the internal-entrepreneurial mindset. We developed lots of prototypes, some of which received rave recognition throughout the company. I left after I realized my management chain (can't speak for others) had little to no real interest in turning them into products. They were more than happy to give lip service, trophies, and have me put together presentations on how innovative and scrappy we were, though.
Not only for deep funding pockets, but also for existing relationships. Say you had an idea that would dramatically improve online retail - you can either develop a white-box solution and try to shop it around (and have them clone it out from under you), or you can build your own online retail empire (good luck), or you can join one.
It's part of what got me to stick around AMZN as long as I did. Myself and some colleagues were very much of the internal-entrepreneurial mindset. We developed lots of prototypes, some of which received rave recognition throughout the company. I left after I realized my management chain (can't speak for others) had little to no real interest in turning them into products. They were more than happy to give lip service, trophies, and have me put together presentations on how innovative and scrappy we were, though.