I have a friend who works in sales at a tech company and since all of this accounts are long term customers he really doesn't do much. They like the service so it is basically an auto-renewal. So I guess Elon thinks that advertisers will just auto renew because they like the ROI they get from their spend on twitter.
However, what he fails to realize is the media buyers love to be wined and dined with fancy dinners. If you fire all of your sales staff they will just take their spend to the next company who can take them to five star meals and other cool outings.
> However, what he fails to realize is the media buyers love to be wined and dined with fancy dinners. If you fire all of your sales staff they will just take their spend to the next company who can take them to five star meals and other cool outings.
Advertising spend doesn't work like pharmaceutical sales. They will renew precisely because they like the ROI, whether they get pampered or not, because as advertising channels, social media platform are additive. If it gives you positive ROI, you're strictly better off advertising on a network than not advertising on it, because the social networks themselves are mutually exclusive in terms of attention. That is, you can't access Twitter's eyeball-seconds any other way than through Twitter.
Not sure why this gets downvoted. IANAL but it every compliance training I've ever done, basing company business decisions on being invited to fancy dinners raises all sorts of red flag when it comes to compliance with anti corruption laws.
You don't base your decisions on fancy dinners, but you do get invited to fancy dinners! It's all part of the game and those who know how to play it play it well.
Yep. The GP is saying that advertisement spending is decided by corruption. On in other words, all the middlemen in those agencies that will "optimize" your spending are corrupt.
I see no reason to doubt it. But I would need some evidence before believing, and this thread has none (in any direction).
