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I don't know how it is in the US, but in Europe, it would not be surprising to see a lot of student email address bounce back really quickly. Students graduate, leave/change university, and the email system keeps only current students.


In that case, you would have the second email address on file and it would be connected to the customer's overall record in the CRM.


In my university they strongly recommended us to have our emails forwarded to an account that would persist


How else are you going to get hounded by your alumni association? I finally shook them after probably my 5th move out of college, then my Mom (of all people!) gave them my new address when they called her.


I graduated 25+ years ago and my student email still works as a forwarder.




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