Most of the social media platforms optimize their content for engagement, they discovered that one of the most effective filter is the one that would present enraging content. However, what’s gradually eroding is the bull shit filter in peoples mind. Countering bs takes a lot more energy than producing it. With influx of so much content people are gradually drained out of the energy which effectively erodes their bs filters. This is further amplified by an unprecedented squeeze of the middle class.