You can look at revenue and decide "hey, we have a problem here" and go research what's causing the problem. That's a perfectly valid used for a KPI.
You can do some change by something like the Toyota process, saying "we will improve X", make the change, and track X out to see if you must revert or keep it. That is another perfectly valid use for a KPI.
You can look at revenue and decide "hey, we have a problem here" and go research what's causing the problem. That's a perfectly valid used for a KPI.
You can do some change by something like the Toyota process, saying "we will improve X", make the change, and track X out to see if you must revert or keep it. That is another perfectly valid use for a KPI.
What you can't do is use them to judge people.