I can kinda see where the idea of "copyrighting a number" makes sense when you're talking about a number that's multiple kilobytes in size, but trying to stake a legal claim to one of the 65536 possible 16-bit numbers is just wrong imo.
Indeed, the USB standards body prevented allocated company VID reuse, and thus greatly simplified identifying the correct hardware. There is also additional generic information like company name (often Trademarked) or serial number that may be queried from many devices as well.
If it were free or cheap, than people would have just started another domain squatting business. That could have been far worse. =3