> Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation.
But never, ever, through not shipping incremental hardware bumps every year regardless of whether there's anything really worth shipping.
Very few people are buying a new machine every year, even when the updates (like this year) are arguably more than incremental — selling outdated hardware that will become obsolete sooner is not more environmentally-friendly.
Hardware longevity and quality are probably the least valid criticisms of the current Macbook lineup. Most of the industry produces future landfill at an alarming rate.
I'm always skeptical about these carbon neutral pledges because in practice it's a lot of administrative magic, like paying a company that says they will plant trees or whatever which will sign some official looking paper saying 'ye apple totaly compensated three morbillion tonnes of carbon emissions'.
And it's things like not including a charger, cable, headphones anymore to reduce package size, which sure, will save a little on emissions but it's moot because people will still need those things.
But never, ever, through not shipping incremental hardware bumps every year regardless of whether there's anything really worth shipping.