Thanks very much for these replies, I really appreciate the advice.
I hadn't even thought of the point most of you have raised, that $0.99 would signal "this is crapware". My thinking had entirely been "well it's a 1 trick pony, that 1 trick can't be worth more than $0.99 to people", and I expected the responses to be more along the lines of "for $0.99 you shouldn't bother with the Mac App Store and just use Gumroad".
After reading these responses, my thinking is now this:
1. Upgrade it to 2 or 3 tricks - I've already started doing this and it's going pretty nicely. The things I'm adding might have occurred to me to add eventually, but the responses to this post helped spur me on to add them now, so thank you.
2. Aim for a price point of ~$10-$15. In the audio / video production software world, that is still quite cheap for a utility app, but the 2nd and 3rd tricks I'm adding should put it in the realm of good value at that price point (I think).
3. Still up for debate whether Mac App Store is worthwhile - putting $99 per year into ad spend is potentially a better use of that money, but I already have a grasp on some more targeted avenues to get the word out to its target audience. Plus the seamless auto-update aspect of the Mac App Store suits this app & its target audience well also
I hadn't even thought of the point most of you have raised, that $0.99 would signal "this is crapware". My thinking had entirely been "well it's a 1 trick pony, that 1 trick can't be worth more than $0.99 to people", and I expected the responses to be more along the lines of "for $0.99 you shouldn't bother with the Mac App Store and just use Gumroad".
After reading these responses, my thinking is now this:
1. Upgrade it to 2 or 3 tricks - I've already started doing this and it's going pretty nicely. The things I'm adding might have occurred to me to add eventually, but the responses to this post helped spur me on to add them now, so thank you.
2. Aim for a price point of ~$10-$15. In the audio / video production software world, that is still quite cheap for a utility app, but the 2nd and 3rd tricks I'm adding should put it in the realm of good value at that price point (I think).
3. Still up for debate whether Mac App Store is worthwhile - putting $99 per year into ad spend is potentially a better use of that money, but I already have a grasp on some more targeted avenues to get the word out to its target audience. Plus the seamless auto-update aspect of the Mac App Store suits this app & its target audience well also