It's just entertainment. I don't think there's anything to it. The four chord song over and over. We all want some sort of excitement or maybe magic, and these superstars give it to us. The reality distortion fields around them is attractive in and of themself as an escape from our boring lives. Being 'artistic' is not in itself a good thing. It could just mean you take yourself too seriously. If you advance the art somehow - cool. If you're just being weird for the sake of originality... I guess some people like that as well.
It's as much a part of being human as love or work or dance or any other culturally universal meaningful activity. And making art is significantly more important for our personal development and wellbeing than consuming entertainment.
> We all want some sort of excitement or maybe magic, and these superstars give it to us.
You're not describing magic, you're describing succour. The avoidance of pain. It's not worthless by any means, but it's low down on the pyramid of needs. It's a testament to the diminished expectations and value inversions of our culture that we misperceive fluff as worthwhile, and sincere creative expression as 'taking yourself too seriously'.