I think the reason AI is being pushed everywhere right now is simply that companies want to experiment with it.
They want to explore what is possible and what sticks with users.
The best way to do this is to just push it in their apps as many places as possible since 1. you get a nice list of real world problems to try and solve. 2. You have more pressure on devs to actually make something that works because it is going into production. 3. You get feedback from millions of users.
Also, by working heavily with their AI, they will discover areas that can be improved and thus make the AI itself better.
They don't care that it is annoying, unhelpful or uneconomical because the purpose is experimentation.
Or they could beta test them first with users who opt in, and work out that most users hate the features there, instead of taking on AI nonsense everywhere and beta testing crappy features nobody wants on real users?
They want to explore what is possible and what sticks with users.
The best way to do this is to just push it in their apps as many places as possible since 1. you get a nice list of real world problems to try and solve. 2. You have more pressure on devs to actually make something that works because it is going into production. 3. You get feedback from millions of users.
Also, by working heavily with their AI, they will discover areas that can be improved and thus make the AI itself better.
They don't care that it is annoying, unhelpful or uneconomical because the purpose is experimentation.