It's a trendy fashion item for a particular subset of rich fashion people, which is not most people. It makes total sense in that context. It doesn't really need to make sense to everybody else.
They're referring to A-POC https://www.moma.org/collection/works/100361 In any case, these were sold in 10 Apple Stores worldwide, and only a single US store. They were aimed at an Asian audience, as far as I understand.
