Why's it so mean spirited? I don't see that many ads, but the few I've seen lately are just insulting.
Apple intelligence: "why try to make an effort for others?"
McDonalds germany: "Christmas sucks actually, but you know what doesn't?"
Great sample size of 2 I know... still enough to make me wonder if ad agencies are just playing a game of chicken between themselves to see who can spit on the face of customers the most before they realize they're being spit on.
McDonald's case is pretty funny, because their JP branch on social media is on a streak of well-received PR stunts where they just grab whoever made a popular song/meme over the years and pay them to redo it as an ad (+ releasing an original song for their moon-viewing line of product that I do enjoy).
Apple intelligence: "why try to make an effort for others?" McDonalds germany: "Christmas sucks actually, but you know what doesn't?"
Great sample size of 2 I know... still enough to make me wonder if ad agencies are just playing a game of chicken between themselves to see who can spit on the face of customers the most before they realize they're being spit on.
McDonald's case is pretty funny, because their JP branch on social media is on a streak of well-received PR stunts where they just grab whoever made a popular song/meme over the years and pay them to redo it as an ad (+ releasing an original song for their moon-viewing line of product that I do enjoy).