It was an anecdote or a story shared on HN eariler this year.

There's a (TED talk?) reel been doing the rounds the last couple of days. One of those "interest dies down, someone finds it again, shares it, there's a new bloom of viral interest, repeat until heat death" things.

I actually heard this from my wife who is working with GOSH and related a version of this to me. So I was really grateful to be able to read the proper analysis.