There are many 1:76 sets as well, even if 1:72 is more common.
Anecdotally, wargamers do not use those minis much. Some older gamers started out with playing more or less improvised wargames using 1:72 (mainly Airfix) figures in the 1960's or so, or playing games like Fewtherstone's wargames perhaps, but it is rare to see them now. Historical minis as a whole are less common now, but those that still play either use metal figures or figures from more wargame-specific companies (usually using more common game scales like 10mm, 15mm, or 28mm).
Most 1:72 ranges seen on that site (that I spent many hours on) are not that great for gaming. Lots of useless poses that are more for dioramas (or as kids toys maybe?). For gaming you need more just simple infantry walking or firing in some kind of good combat pose, but you often only get a handful of those in a set of 40+ figures, so it does not become very cost effective. Many poses look good, but not what you probably want to build armies for a tabletop.
1:76 is a very popular scale for model railways in the UK, so I wonder if they design figures for that audience, then paint them in fatigues to expand the market range.
The US preferred 1:87 historically. English 1:76 and American 1:87 trains run on the same size track, but the English models are typically built slightly over-size because their smaller bodies wouldn't fit a good motor easily.
Anecdotally, wargamers do not use those minis much. Some older gamers started out with playing more or less improvised wargames using 1:72 (mainly Airfix) figures in the 1960's or so, or playing games like Fewtherstone's wargames perhaps, but it is rare to see them now. Historical minis as a whole are less common now, but those that still play either use metal figures or figures from more wargame-specific companies (usually using more common game scales like 10mm, 15mm, or 28mm).
Most 1:72 ranges seen on that site (that I spent many hours on) are not that great for gaming. Lots of useless poses that are more for dioramas (or as kids toys maybe?). For gaming you need more just simple infantry walking or firing in some kind of good combat pose, but you often only get a handful of those in a set of 40+ figures, so it does not become very cost effective. Many poses look good, but not what you probably want to build armies for a tabletop.